The new fitbit marketplace was just launched, and it's awesome. There are some great apps and watch faces coming out. It would be great to be able to mark apps (and to a greater extent, watch faces) as favorites in the app. That way, if I want to swap out apps and watch faces on the watch, I know what ones I like and don't have to go back through the list of apps to find the one I had on the watch previously. Or, in the case of watch faces, I can go through all the available watch faces and mark the ones I want to try. Then, I can try those different faces at my own pace. not having to remember which ones I wanted to try out.
Moderator Edit: Clarified subject
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