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Abandonment rate of fitness trackers

‎01-13-2015 09:15

‎01-13-2015 09:15

I recently came across this article, which quotes Dan Kinsbourne of YOO Fitness (creator of the YOO Fitness Mini Wireless Activity Tracker) saying that "no matter how much it cost, the abandonment rate for wearable fitness trackers is 75% in the first three months".

 

Never heard of YOO before, but it's not what attracted my attention. It's rather the claim about the 75% abandonment rate. I do have a couple of acquaintances who bought a Fitbit after I raved about it and who seem to have mostly ceased to use it, but the figure sounds quite high to me. Do you really think it's that high?

 

Fitbit probably has a very good idea, since they can see those accounts that have stopped syncing on a regular basis.

 

 

Dominique | Finland

Ionic, Aria, Flyer, TrendWeight | Windows 7, OS X 10.13.5 | Motorola Moto G6 (Android 9), iPad Air (iOS 12.4.4)

Take a look at the Fitbit help site for further assistance and information.

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41 REPLIES 41

‎04-22-2015 07:11

In response to Harmless

‎04-22-2015 07:11

Doesnt surprise me in the least

I've started and stopped on map my run, noom, mfp a dozen times or more.

 

Once you forget to map one run, its very easy to get annoyed and give up.

 

 

The key to the Charge is I cant forget it.

It would be self destructive, even by my standards, to get annoyed I wasnt hitting target and take it off.

*********************
Charge HR 2
208lbs 01/01/18 - 197.8lbs 24/01/18 - 140lbs 31/12/18
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‎04-25-2015 13:16

‎04-25-2015 13:16

I have to agree and say that it is not to far off. I got my Fitbit Flex as a free work perk & it sat in the box for months and even after I opened it I barely used it. However, I have returned to it & just picked up a Surge becasue I want to lose weight and return to my old size. I think the biggest issue is that they become stale and people get bored with the little advancements that these types of devices make in regaurds to design and features. 

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