2nd Edit: either I'm missing posts or things are updating in weird orders...I didn't get a notification from fitbit and my PayPal status still reads pending, but my CC company sent me a charge notification. From there, I manually checked my status from the link on my original confirmation email from Fitbit and the order says processing, see if it is the same for you. Apologies about below, I misunderstood it to mean you were upset that your notification came at the same time, not before everyone. I do bet, barring a payment issue, you'll be getting yours shipped along with everything going out early next week.
Because you are still getting it as soon as possible. You are still getting it faster than retail. This isn't ordering an existing item of a shelf that is shipped one at a time. There is too much in the way of logistics to try and guarantee certain users get theirs before others. You're just trying to get the products to your customers in the most efficient way possible.
First is figuring out demand, how much to manufacture, and how many of what go where. Nowadays this means China. Then once they are made, you have to get them physically to ports outside of China. This involves BOATS full of shipping containers. Going over water is still a slow process often taking 2-4 weeks or more. That's if the inspection/customs processes at the destination ports don't slow you down.
Then they get to various world wide ports and now they have to get inland to various shipping centers. This involves going thousands of miles via trucks or rail, again slow. Remember this is still bulk, pallets upon pallets upon pallets of larger boxes filled with the actual boxes of product.
Once they get here, then they have to be broken down to individual units, THEN they are labeled and sorted for delivery then sent out the door to individual customers . This section I just greatly simplified.
So they send these out from here in BATCH shipments. They are most likely staging everything over this weekend for the shipping partner who takes them, in bulk, and now that they are *available* are getting all sent out at once in the most efficient way the shipping partner can.
You are getting your guaranteed order, as soon as it's available to actually send to you, and still getting them sooner than anyone who didn't preorder.
But somehow you are sick of waiting for a product that is going out to you as soon as they said it would. That logic doesn't follow. If the excitement is done that early because you don't have it before anyone else, it was a bad purchase even if it got to you the next day. Nothing you purchase is going to give you long term happiness or excitement anyway, you either think the product will be of use to you (based on what you know before purchase) or you don't, but it will never give you long term excitement or happiness, the next big thing will just be the thing you want in a never ending cycle.
Edit: I should explain better...I'm very excited also (would I be here if I wasn't?). But if you are feeling negative waiting for a product coming to you on time, and are upset over false expectations, you're not being good to yourself.
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