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Why the Ionic was discontinued?

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I love the design of the Ionic.  Too bad it has been discontinued.  I don't like the new styles (Sense) which seem to copy Apple's style. Please give us other options. I may have to switch to Apple when my Ionic dies if there isn't a better looking watch at that time. 

 

 

 

 Moderator edit: subject for clarity

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Unfortunately, @TaniF, the Sense is the replacement for the Ionic as the advancement of technology continues. But, as you say, the Sense is more like the Apple watch so switching to Apple will only provide a Sense look-alike.

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IMHO the styling needs to be revised. The current smart watches don't flow with the straps, they look like blobs added on. The Ionic was much more aesthetically pleasing (to me). I currently own a charge 2 purely as a tracker but would like to switch up. I suppose they have done the research and found that everybody likes the apple styling. I was hoping with the Google takeover that there would be more styling options.

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Ugh, this. I came to the Fitbit site after my ionic died following a dip in the pool. I'm heartbroken to see the ionic was discontinued and replaced with these ones that just look so, blah. I've been with fitbit for 10 years and I finally just don't like the look of any of them and really don't see myself buying a new one now.

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