Welcome to the Fitbit Community @kovjan! I'm afraid to say that you cannot hide this stat on your display.
I'd recommend checking out our Feature Suggestion Board if you haven't already. This is a space where Community users can post features, ideas, and suggestions that they'd like to see in future Fitbit products, accessories, and software and top-voted suggestions get relayed to our product team for review.
I'd also recommend up-voting and commenting on Ability to disable automatic goal notification feature suggestion since it is very similar of what you're looking and asking for.
Is there a specif reason why you want to turn off this feature? What I'd do is set a number of steps/calories/floors (depending of your main goal) high, a number that I know I won't reach during the day so I won't get this goal notification.
Let me know if there's something else I can assist you with.
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