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Why do Fitbit keep making new type of bands?

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Why do you keep making new type of bands?  I have over 20 versa 2 bands, purchased the sense and the bands are NOT compatible.  So I returned the sense.  
unfortunately many customers  will not upgrade now 

 

Moderator Edit: Clarified subject

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Hello @kbarbarone, it's nice to see you again participating here in the Community Forums.

 

Thanks for taking the time to share your thoughts and personal experience with your Fitbit device and the extra bands you purchased, I understand your situation and how frustrating this matter can be for you. I'd like to let you know that we are always striving to improve the Fitbit experience with our products and services, therefore, the feedback that's shared here in the Community Forums is always appreciated and really helpful for us to evaluate our procedures and make sure that we are delivering what our users want and need. 

 

Let me know if you have any additional questions.

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