We need modes or clock faces which will keep the Fitbit, regardless of model, displaying heart rate. This needs to be always-on when used. It needs to be easily read at a glance with a large clear font while moving and with sweaty fingers multitasking. I can't stop, squint, tap and swipe while in the middle of high aerobic exercise.
Fitbit's fitness trackers are not watches, they are fitness tools. For most people working out their heart rate is critical information needed in real-time. Sure some might want to focus on other information, but I would argue they need a similar function too.
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