I work at an animal hospital & have been there for almost 16 years. Time after time you see dogs come in that are overweight, we prescribe a prescription diet and they are told to increase the dogs activity. Today I had a dog come in for doggie daycare to incorporate more activity into her daily routine and I thought how great it would be to have a fitbit flex collar & chip that would track the animals steps, calories lost, weight, food & water intake, etc. I have 6 dogs of my own and it is very important to me that they get enough exercise. I think it would make people more conscientious of their dog's health as well. Not everybody walks with their dogs, sometimes a petsitter/dog walker walks them, play at doggie daycare or an owner will take them to the beach and watch the dogs run or swim. The app can be specific for dogs, the steps are calculated differently and the way they burn calories, the food logging portion can have all major dog foods/treats so the owner could track that as well. You could sell different fitbit flex collar band prints. People love there animals and want them healthy sometimes more than their own selves. The pets could reach goals too! Then they could get a printed fitbit tennis ball, Frisbee, collapsable travel food/water bowl, leash, etc for accomplishing biannual goals.
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