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I love that I am not the only one who notices these things, as it is a part of my job (though I know not everyone/thing is perfect & not all conversations need to be formal, plus the more data/wording the more room for error). But underneath the product page for the Fitbit One within the boxes of 'HERE'S HOW IT WORKS' Box 1 has a period at the end of the sentence and Box 2, 3 & 4 do not. Assuming these are just 'bullet points' I am thinking there is no need for the period on Box 1. I'm sure there are similar areas within the website that have this 'issue.' I feel so horrible adding to this comment, but hey, helping you sell a product & credibility counts! I only noticed this comment because I was scrolling through to see what ideas were being considered & hopefully, soon, implemented. I just purchased two Fitbit products and can’t wait to see all the exciting changes/improvements to come.
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