This is from an article talking about Google killing Stadia, but you can replace Stadia with Fitbit and all will make sense as it should give us an idea what might happen in the future.
"Google knows next to nothing about most of its products these days and no one trusted them to keep it alive longer than a year or two. It really is that simple: No one trusts Google. It has exhibited such poor understanding of what people want, need, and will pay for that at this point, people are wary of investing in even its more popular products.
Because while people will happily drop a couple bucks here and there for a Google service, no one is going to pay hundreds for something they have a sneaky feeling is going to be completely worthless in short order.
Google’s legacy of killing products (274) is infamous. Its twists and turns on priorities, branding, standards, and everything else have made it clear to everyone that they cannot be trusted with anything beyond their core services, and they even like to screw those up now and then."
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