Introducing Fitbit Charge 6: Our most advanced tracker yet

[LeticiaFitbit]

Hey Fitbit Community

We’re so excited to announce the new Fitbit Charge 6, our most capable tracker, is now available for pre-order today!* The new tracker is packed with advanced health and fitness tools to help you run your day and your routine

The new Charge 6 has our most accurate heart rate on a tracker yet with up to 60% more accurate readings for vigorous activities such as HIIT, spinning and rowing.** More exercise modes like Strength training, Crossfit and surfing to track personalized goals.*** You can also connect Charge 6 to compatible Bluetooth-enabled fitness machines and apps to see your real-time heart rate on display during workouts. Easily control YouTube Music right from your wrist to stay motivated. 

Charge 6 provides up to 7 days of battery life, a rich color-display touch screen and a new haptic side button.**** Be prepared for pre-order with all the need-to-know details:

Pre-order 

• Date: September 28, 2023 at 8am P.T.
• Price: $159.95 USD
• Colors: Obsidian, Porcelain and Coral
• Stores: Google Store, Fitbit.com or select global retailers (Note: worldwide availability coming later this fall.)

Now, let’s dive into all the great new features you can expect in the Charge 6.

Improved heart rate tracking

Charge 6 includes our most accurate heart rate tracking yet. Using machine learning algorithms you can get helped up to 60% more accurate readings during vigorous activities like HIIT.***** Now you can feel confident your heart rate-based health metrics, like calories burned or Active Zone Minutes, are more accurate too. 

Stay on top of your heart health by assessing your heart rhythm for atrial fibrillation using the ECG app. You can also receive notifications for when your heart rate falls above or below your normal thresholds with High and Low heart rate notifications.

Google tools on the go

For the first time on a tracker, Google Maps and Google Wallet will be available on Charge 6. Get quick turn-by-turn directions with Maps. Or seamlessly purchase a post-ride snack  with Wallet. All right from your wrist. 

More way to track workouts and stay motivated 

Charge 6 now has over 40 exercise modes to choose from, including 20 new ones like HIIT, Rowing or Strength training, Charge 6 also has built-in GPS, which means you can leave your phone at home and still easily track distance and pace during runs, hikes or bike rides.******  For outdoor workouts, see a map of your route in the Fitbit app when you’re done. 

Get the most out of your fitness apps

When you connect your Charge 6 to compatible exercise apps and machines, there are plenty of possibilities. You can now see your real-time heart rate displayed on compatible Bluetooth enabled exercise equipment and even popular Android and iOS phone or tablet fitness apps.*******

Show off your style

There are even new accessories to fit your style for any occasion available, including the Ocean woven band and Hazel sport band — whether you’re getting the new Charge 6 or want to freshen up another Fitbit device. Check out these and more at Fitbit.com.

We can’t wait for you to try out the new Charge 6. Join the discussion and let us know which feature you’re looking forward to most.

The Fitbit Team

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*Fitbit Charge 6 works with most phones running Android 9.0 or newer or iOS 15 or newer and requires a Google Account and internet access. Some features require a Fitbit mobile app and/or a paid subscription. See Fitbit.com/devices for more information.

**Compared to Charge 5. Based on 90th percentile BPM errors from 2023 testing of individuals engaged in HIIT, spinning and rowing using pre-production Charge 6 and Charge 5. Percentage improvement does not relate to other exercises.

***Compared to other Fitbit fitness trackers as of Fall 2023. Does not include Pixel or Fitbit smartwatches. Performance of heart rate tracking may be affected by physiology, location of device and your movements and activity.

****Average battery life is approximate and is based on testing conducted in California in mid 2023 on pre-production hardware and software, using default settings with a median Fitbit user battery usage profile across a mix of data, standby, and use of other features. Battery life depends on features enabled, usage, environment and many other factors. Use of certain features will decrease battery life. Actual battery life may be lower. 

*****Compared to Charge 5. Based on 90th percentile BPM errors from 2023 testing of individuals engaged in HIIT, spinning and rowing using pre-production Charge 6 and Charge 5. Percentage improvement does not relate to other exercises.

******Fitbit Charge 6 works with most phones running Android 9.0 or newer or iOS 15 or newer and requires a Google Account and internet access. Some features require a Fitbit mobile app and/or a paid subscription. See Fitbit.com/devices for more information.

*******Compatible with select workout machines that support the Bluetooth Heart Rate Profile, and coming soon to more. See here for more information on Charge 6-compatible machines.