I think it would be great to have some sort of panic button that would notify contacts or police if needed with your location. Sort of like the safe trek app does. People could pay a small monthly fee to have that feature just like the safe trek app or integrate with that app. Because people typically wear them all the time already or when jogging/walking alone it would be so helpful! It's much easier to get to than digging in your purse for mace or having to hold your phone the entire time. Would take some work to figure out I'm sure. But I think most consumers would happily pay for the added safety feature! I know I would!
Moderator Edit: Added Labels
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