Continually loops back to the loading screen, even after reset

[Reynaldi]

My Iconic continually reboots to the Fitbit logo screen. I've done a couple hard resets, including re-pairing it my phone and the app, but after displaying the clock for a few seconds, it goes dead then reboots to the logo screen.  Thoughts?  

The first time I did this, it briefly flashed a message about choosing a new clock face, but even after going with a default clock it does this. 

[NellyG]

Have you tried a factory reset? (Is that what you mean by a hard reset?) If Iot try that. If you are now using a Fitbit clockface and it is still doing it you will need to contact Support (link in my signature)

FACTORY RESET USING BUTTONS
On the watch, hold all three buttons for about twelve seconds. This triggers the 2-button hardware reboot after about eight seconds.
- When the Fitbit logo appears, then disappears, release the bottom right button, then continue holding the left and top right buttons until you feel a strong vibration. This indicates the factory reset was initiated.
- This process may take several seconds, and eventually, the Fitbit logo appears and the device boots and displays go to Fitbit.com/setup.
- If you fail to release the bottom right button in time, or otherwise don't follow the procedure precisely, the Fitbit logo reappears quickly and boots without factory reset.

If the device turns on, please go back to the Fitbit app and setup your device back to your account with these steps. Make sure your watch is plugged into a wall plug or a computer, next to the router and that there are no other trackers or devices with Bluetooth on nearby when setting up.  Please log into your account, go to account on the upper right corner, there look for "setup a device" and tap on it. Follow the instructions on the screen and let the watch charge for 2 hours.

[Reynaldi]

Thanks! I did the reset, but now the touch screen is unresponsive.