Could it be, I don't know, that Fitbit does not want to continue producing an item that is not blatantly displayed; therefore, not advertising their product? That's kind of how it feels and seems pretty cheesy.
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Its been discontinued
See this thread
https://community.fitbit.com/t5/One/One-Availability-and-Alternatives/m-p/2271754#M69909
Wendy | CA | Moto G6 Android
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Best AnswerRight. Totally my point. Since we wear it inconspicuously, no one sees it like they would on our wrist. No publicity for Fitbit.
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