Suppose the recommended lifespan of a fitbit is 2 years (or 18 months or 3 years)
This may be because you hope people will upgrade to a new improved model
Include premium for those 2 years
Then you provide an inducement for upgrading, without annoying your customers by putting features behind a paywall
Moderator edit: Clarified subject
It is not clear what features are standard and what are premium It is unfair to charge for both the device and for the ongoing use of that device
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