I love the friendly competition of Fitbit. What would make it even more interesting is if I was aware of when a Friend is on the move -- it might make the difference between cracking open a cold one and getting outside for a brisk walk!
This could be implemented on the Friend dashboard. I envision a small virtual LED to the right of the name.
Unlit = Inactive (X < 100 steps/10 minutes)
Yellow = Somewhat Active (100 < X < 500 steps)
Green = Active (> 500 steps)
Use whatever numbers and colors make the most sense. You could even also change the background color of the Friend's row rather than use virtual LEDs. The point is, let me know if my friend is about to make a move on me.
Moderator Edit: Added Labels
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