Fitbit Premium should be reserved for complementary products and services, not data access/analysis. Fitbit has chosen to put the data that differentiates the hardware behind a paywall, leaving the hardware undifferentiated. This is a doomed (and lazy) strategy.
Fitbit investors want Fitbit to increase revenue by adding a subscription business, but the subscription business it chose cannibalizes its hardware business. This is a customer-hostile short term strategy and unnecessary with the pending Google acquisition.
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