Sense won't turn back after shut down. Logo flashes on and off.

[kvog983]

The exercise app to start recording my workout was crashing every time I opened it this morning. I opted to restart my watch to try to fix it. After shutting it down from the settings, it refused to turn back on. I have tried holding down the side button (the indentation) for 10 seconds, and it would vibrate briefly, and the logo would appear on the screen, and then the logo would disappear. It would continue to do this and nothing else. It is fully charged, and I even tried charging it again.

Has anyone else experienced the same issue and had success getting their Sense to start back up again? Or is my watch just a brick now?

I am not looking for the copy-pasta answer from the mods that I have seen on other threads as they do not solve the problem. 

I am becoming increasingly disappointed with decrease in quality of their products over the years. If I cannot fix this then I am not likely to buy any of their products ever again.

[kvog983]

Update!

I found this older forum post about initiating a factory reset if your Fitbit Sense gets stuck in a reboot loop, 4th reply: https://community.fitbit.com/t5/Sense/Fitbit-Sense-Stuck-in-Startup-Loop/td-p/4942987

The timing can be a bit particular so it might take a couple tries. Hope this helps other folks out!

1. Hold down the side button until the logo disappears and buzzes. Let go and immediately hold down again

2. Hold the button until the logo disappears again, let go, and immediately hold it down again

3. Hold until it buzzes and let go. No logo should be there. You may get a red X about data syncing.

4. Unpair the Bluetooth connection from the phone to the Sense, the re-pair it. 

5. In the app, add as a new device. You will then have to sit through a firmware update.