The restart button is on the charging cable, near the USB end.
From How do I restart my Fitbit device?
Ace & Alta series- Plug your charging cable into a USB port on your computer or any UL-certified USB wall charger.
- Clip the other end of the charging cable to the port on the back of the tracker. The pins on the charging cable must lock securely with the port. You’ll know the connection is secure when the tracker vibrates and you see a battery icon on your tracker’s display. Your tracker will begin charging.
- Press the button on your charging cable 3 times within a few seconds, briefly pausing between presses. The button is on the end of the charging cable that is plugged into your computer. When you see the Fitbit logo and the tracker vibrates, this means the tracker has restarted.
- Unplug your tracker from the charging cable.
Your tracker should now work normally. If your tracker still doesn't work after a restart, contact Customer Support.
Before posting, re-read to see if it would make sense to someone else not looking at your Fitbit or phone.