Just because. It's not nearly as simple as one might think.
Who knows what all goes into the negotiations between corporations to get Alexa on Fitbit? And just because the 2 companies reached a deal on Alexa, that does not necessarily automatically mean they both share everything. How much would it be worth to Fitbit users? Would you be willing to pay extra for that? How much? How would that affect Fitbit's deals with Pandora, Deezer, Spotify?
What would one company get out of it? What would the other get out of it? How much would that be worth to each of them? Is that even the direction they both want to move?
Before posting, re-read to see if it would make sense to someone else not looking at your Fitbit or phone.
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