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Why is a Premium membership required for full functionality?? UNHAPPY

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I have been using a Fitbit since they first appeared on the market.  I normally purchase the Charge series, and at best they last 3 years.  Spending that kind of money every 2-3 years is costly.  I could justify the expense as the product and app improvements were worth it.  Or at least they were.

 

I am outraged that a premium membership is now required in order to use all functions of my Fitbit.   So now I have to buy the product and pay a monthly fee for full capabilities??  Why??  Does anybody have a decent explanation for the premium membership??

 

I've been a dedicated and happy Fitbit owner for years and have always promoted the products and company.  The upgrades, improvements, and technical support were top quality.    But, I will not pay a monthly fee to use it.      

 

It is my understanding that Google has bought the Fitbit company.  I can only assume that corporate greed is the reason behind this all.  I will be looking at competitor products for my next purchase.  

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Anything that was available before is still available without Premium.  Premium includes some features that were not available before.  It is not taking anything away from you.  Anything you paid for with the tracker is still available to you without Premium.

Before posting, re-read to see if it would make sense to someone else not looking at your Fitbit or phone.

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I understand that, but that also means that it wont get any better either.  Instead of adding functions and keeping users excited all the way to their next purchase, we become disinterested because competitor products have improved and evolved without charging an extra premium fee. 

 

The bottom line to consumers is cost vs benefit.  

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The device collects data that we have to pay a premium to view. It's our data, and we should be able to view ALL of it without subscription, based solely on our ownership of the device. Charging extra for analyzing and summarizing the data is a perfectly valid model. But we should be able to get/view the raw data - including any averages/statistics generated by the device itself - at no additional charge. Premium features should be limited solely to data and analysis generated off-device, after collection.

 

Perhaps someone, with more persistence and know-how than I, will figure out how to turn this into a personal data ownership legal matter.

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