I've come to find out that Fitbit's business model includes taking advantage of their customer base after a through research online. I wish I did this prior to purchasing my watch, which did fail Sept 11, 2020 but I was under a warranty and had it replaced since I bought it in May 2020.
I've come to find out ALL Fitbit's have a lifespan of 1-2 years on purpose. They then offer you a discount on another model if you happen to call past the one year warranty.
I personally find this practice unacceptable and offensive really. I take good care of all of my things and expect them to last. The ONLY reason why I bought a fitbit was to join in my cousin on challenges, but hers died just as I bought one. I use it for time keeping and steps. That's pretty much all I do with watches. I'm more of an analog watch/pedometer person (I still have my analog watch from when I was 16 and I'm 43 now...never failed me except for battery replacements).
I'm glad I bought a cheap Versa Lite, my first fitbit product. It was a lilac color, replaced by one called "mulberry," reminiscent more of a Barney-hued purple. It also will be my last one. I don't expect the Fitbit company to last with their current business practices.
I myself have zero need for a smart watch. I'll keep this one and then go back to the "old" reliable ways.
The google is full of articles such as this one: https://medium.com/@andyyeh/fitbits-lesson-for-everyone-6f0cc172b36e
Moderator Edit: Clarified subject
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