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Can I get a refund for Fitbit Premium?

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My premium subscription automaticalky renewed and deducted payment but I do not want premium. Can i still cancel and get refunded?

 

Moderator Edit: Clarified subject

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Looking though these (for help), I think I should relay my own experience of Fitbit questionable practice. 

On opening up the app this afternoon to track a walk, I was offered 90 days free trial of Premium. 

I've tried it a long time ago and wasn't very impressed. However, with this 'free' offer, I thought Id see if there were any changes and (foolishly) accepted.

I was immediately charged 79.99 sterling for 12 months subscription!

On contacting support, I received similar a similar shrug to what's been conveyed in this thread - 'non refundable', 'talk to Apple' etc etc I was asked for a screenshot of the offer for Pete's sake. The offer had of course vanished as soon as my money was taken.

I'm stuck with a purchase I wasn't prepared to make at this stage and £79.99 out of pocket.

This feels like sharp practice and Im not sure if its even legal in the UK to refuse a refund within a matter of hours...?

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