Fitbit Premium Guide

[MattFitbit]

Hi everyone! 

I am very excited to announce the official release of Fitbit Premium, now available for purchase in select regions. This post will address some of the top questions we’ve seen for Fitbit Premium. For further details, check the information provided on our product page, our blog post, and help article. Fitbit Premium is available in the Fitbit app on Android and iOS.

Q: What is Fitbit Premium?

A: Fitbit Premium is a paid membership in the Fitbit app that leverages your unique data to deliver personalized, actionable guidance and coaching to help you reach your health and fitness goals. It was created leveraging insights from 10+ years of Fitbit data and academic and medical expertise to help you move more, sleep better and eat well with customized programs, advanced sleep tools, personal insights, hundreds of workouts, new challenges, and more – all in one place and made just for you. 

Q: Who is Fitbit Premium for?

A: The Premium membership is for the everyday consumer who is looking for extra support and motivation to begin to make healthy changes to improve their overall health and fitness. It’s perfect for those who are committed to taking action, but may not know where to start.

Q: Have any previously existing Fitbit features moved behind a Premium paywall?

A: No. All the Fitbit app features you enjoyed before Premium are still available for free, and we’ll continue to add new free features in the future. Fitbit Premium adds new paid features, but does not remove any previously free features.

Q: Do I need to pay a recurring fee to use my Fitbit device?

A: No. Your Fitbit device will remain fully operational without a subscription to Fitbit Premium.

Q: Will current Coach users be required to pay more for access to Premium?

A: No. Current Fitbit Coach subscribers will automatically get access to Fitbit Premium features as soon as Premium is available in their country or language. Their subscription price will remain the same as it is today, and for as long as they choose to keep their subscription active.

Q: Has weekly sleep average been replaced by sleep score, or moved to Premium?

A: No, weekly sleep average is still available to everyone. To view it, tap the sleep tile in the app, swipe left on the graphs at the top until you see “Hours in Sleep Stages,” then tap the graph to see your weekly averages.

All Fitbit users will continue to have access to their time asleep, sleep schedule, sleep quality details, as well as weekly hours slept compared to their sleep schedule. Additionally, all Fitbit users with a device capable of heart-rate tracking will also see their sleep stages and sleep score.

Premium members will see all of the above, and also receive a deeper analysis of how their sleep score is calculated. This deeper analysis includes visibility into sub-scores for time asleep, deep and REM sleep stages, and restoration details, which provides analysis of your sleeping heart rate and time spent tossing and turning.

Q: What exactly do I get with Fitbit Premium, versus the free features? 

A: All Fitbit users will continue to enjoy the free features in the Fitbit app available today, such as daily and weekly trends for your activity, exercise, heart rate, and sleep, hourly activity, female health tracking, educational insights, the Fitbit community, and logging food, water, and weight.  

In addition to this, Fitbit Premium adds: 

• Guided Programs, which leverage expertise from the Fitbit Advisory Panel and internal experts to take you step-by-step through building healthy habits based on your own goals, fitness level, schedule, preferences, and unique stats.
• Personalized Insights, which surface trends in your unique Fitbit stats to indicate when you’re on the right track with healthy behaviors and give you a gentle nudge when there’s an opportunity to improve. 
• Advanced Sleep Features, which provide personalized sleep insights and a more thorough analysis of your stats with a comprehensive Sleep Score breakdown.
• Dynamic Workouts, which give you access to thousands of workouts from certified personal trainers that will help you become stronger on your journey to optimal fitness. (Currently accessed with the Fitbit Coach app - but over time, workouts will become available directly in the Fitbit app.)
• Games and Challenges, which will include adaptive, collaborative, and customizable challenges and games to be played with any family or friends you’re connected to on Fitbit, helping you all to stay motivated.

You can find more details on these Premium features in this blog post.

Q: How do I cancel my Fitbit Premium subscription? 

A: Please follow the directions detailed in this help article.

Q: I received a gift card for Fitbit Premium from Best Buy, how do I redeem it? 

A: Redeem your gift certificate and find all FAQs here. 

If you have additional questions about Fitbit Premium, or just have some feedback you want to provide, let me know in the comments below as I would love to hear what you think.

[C.English]

@MattFitbit 

Hello - pls help!

1) You state that “Current Fitbit Coach subscribers will automatically get access to Fitbit Premium features as soon as Premium is available in their country or language. Their subscription price will remain the same as it is today, and for as long as they choose to keep their subscription active.”

I have an active Coach subscription but Fitbit App does not seem to recognise this (same email for both accounts), the Fitbit programs I am interested in remain locked and I am offered the free 7 day Premium trial - so I assume Premium is available in my region. Having read this thread, I have deleted and reinstalled both apps and logged in and out multiple times,  all to no avail. SO AS A COACH SUBSCRIBER, HOW CAN I ACCESS PREMIUM?

2) Fitbit Premium in English - please confirm it is currently available in region (a) UK, and (b) Belgium. If not - when? (I move between these 2 regions regularly).

[Savrenzius]

Your message is very general to ALL fitbit users, do your programs make any difference in to age group to which the user belongs?  For example a person in his/her twenties has very different abilities than those in their 40s, 50s, or 70s.  Do they take in physical health such as joint problems, cancer survivors, or other medical conditions?  Or are these 20 and 30something trainers that are not able to understand the needs of the older members of the groukp?

[SunsetRunner]

Your right its because I have been complaining to them for forever, they don't care.  By care I mean customer service.  

[Elle-Jay]

Fitbit premium is only $2 more per month than Fitbit coach?

His exactly? I paid £29.99 a year ago for annual use of Fitbit Coach... now the Premium (which also includes the Coach) is  £7.99 per month or £ 79.99 per year!! How does your maths work?

I make that £ 4.16 per month extra or £50 extra for the annual fee. That’s a HUGE lot more. For what? To get stuff I don’t want.

Why can’t I buy the coach premium separate? This WILL be the end of Fitbit as a company. When you start messing consumers around; they WILL vote with their feet and go elsewhere. I hear the Apple Watch is great and over time is worth the extra money.

[ZoieM]

Hi Tami. I think what the Moderator was telling was that every region has a different cost so he can’t tell you the price. For example in Canada, in my region it is $12.99 per month. It is far cheaper in the states in most regions.  In order to find out what your cost is:

1. Start the process

2. It will take you to a screen which says ‘what type of service would you like monthly or annual’ at that location underneath monthly it will tell you what it would cost you monthly, underneath annual it will tell you the annual cost

3. If you determine that the cost is too much for you hit ‘cancel’ and it will take you out

No harm and you will now know what it cost you.   
If you decide it’s not too much you click on your choice, enter your information and then it tells you that your free trial period has started and tells you exactly what to do should you decide you do not want to proceed. When you end your subscription , even if it is that day, you still get your free trial.  Hope my explanation helps you.

[ZoieM]

Savrenzius if you ever find an app that does everything you want please let me know. I have been looking forever.  I find that FitBit premium programs come closer to that then any I have ever used.  They ask you to rate each new exercise you do.  If you give an unhappy face they know it is too hard for you.  That is the best they can do.  Only a good doctors can actually tell you what to do and not do.  I actually had a real personal trainer for 3 months and although he was the best I ever had, most elderly people would not have liked him.  I guess what I am trying to say is that the Fitbit coaching programs are pretty darn good.  I am not sure if Premium is worth it yet because I have some pretty great apps for strength training and nothing beats Running Room for running or walking programs whether in-house or online.  But I kept it for one month and will let it go one more month before I make my final decision.  It has really helped me with my sleeping issues and understanding how important sleep is and for that Premium has been gold to me and I am really enjoying the various programs and personal coaching.  They don’t, at this time have challenges that anyone likes.  There is only 2 for starters and they are not interactive so no fun for anyone, one is a great idea :light_bulb: though, challenging actions rather than steps.  Everyone loves that, but again, it’s not interactive and there are still a few bugs.

[TracyT]

I was just stung because I read this post.  Coach is an app that you pay for through the Google Play Store, one that they refuse to refund even though you don't use it.  Fitstar owns this app and I'm not sure of their relationship to Fitbit.

Fitbit Premium is a service you purchase from FitBit.  Not sure what it entails besides some extra sleep information as I've had it one day.  It apparently USED to be connected to Coach somehow and if you had one you automatically had the other.  NOT TRUE today.  Fitbit says since they didn't get my $11.01 I need to contact the Fitstar folks for my money back.  Fitstar says they have no ability to refund any money.  The Google Play store says my request for a refund is "outside of their policy." 

All really disgusting over $11.01.  BEWARE out there.

[TracyT]

The sleep stages are included with the free version - you do not need to buy premium to get those features.  I also like the benchmark button to show what people my age usually get for awake, REM, light sleep and deep sleep.  You'll get this all without buying Premium.

[TracyT]

You still get the sleep score with the free app.

[SunsetRunner]

It still is better to have your sleeping heart rate, you heard the report on the young man whose sleeping heart rate sky rocketed it alerted his parents there was something wrong, he was able to get the medical help he needed and they owed it to the sleeping heart rate on his Apple Watch.     I too have issue with a-fib so I am looking into a device that can monitor that.    

[TracyT]

Hello Wolfwoman1949,

I understand now. I wish I could magically make it a non-premium
service. Maybe your input will help them to make a change. Good luck
and sorry about your A-fib....

Tracy

[PatSwayze]

I noticed last week they finally added the Oxygen sensor when you sleep. Best of all it's FREE!

[SunsetRunner]

I just noticed the Oxygen sensor too but I have no data in it, so my guess is you need a device that is equipped to allow readings.   Not sure mine does.   

[TracyT]

Hello wolfwoman1949,

I'm not sure what fitbit device you have, but I have a Versa2. It only
seems to show the oxygen variation under the restoration section of
sleep (a premium feature) and it is "estimated oxygen variation" which I
think is their first rollout of anything to do with oxygen saturation.
The Versa and I think the Charge 3 were supposed to have oxygen
saturation as a standard feature, but it was never rolled out and I've
seen a lot of complaints.

It is interesting.

Tracy

[SunsetRunner]

I have the charge 2 so I guess I won't get those details.   My sister had the charge 3 and the first one was replaced by Fitbit and the second one quit.   Just FYI      

[PatSwayze]

I don't have the Premium feature and the Oxygen saturation shows up in the App as you scroll down a day of sleep.It's at the bottom after it tells you how long you were in each sleep cycle. Just started a little over a week ago. You can't see it on the watch.

[PatSwayze]

The oxygen saturation is in the phone app not the watch. Just scroll down a day of sleep and it's at the bottom.

[TracyT]

I've had the one, the Charge HR, the Charge 2 and now the Versa 2. I
tried the Charge 3, but it did not have the date/day of week on the
screen and I had a lot of syncing issues, so I took it back to Costco
and got the Versa 2. I've liked them all when I had them. I'm still
getting used to the Versa 2 - not using all the features yet.

I gave my friend the one and she finally killed it in the washer, but it
was sturdy.... Fitbit usually has good customer service. This
Coach/Premium issue is the first time I've felt unheard by them.

Good luck to your sister and her Charge 2.

Tracy

[TracyT]

Ahh.... Good to know oxygen saturation is available without Premium.
Thanks.

Tracy

[TracyT]

And I love the sleep feature. It is the first thing I look at when I
wake up. Weird how something you spent most of your life not knowing
becomes so ingrained in your daily routine.

Tracy