For me, one of the most motivating factors in exercise is the competition element with friends. I love the challenge features the Fitbit offers although it would be great to see this taken even further. Maybe some kind of levelling or rewards system based upon steps or calories burned which would allow you to compete against friends even further. Could even be built on to have exclusive unlockable features at certain levels, etc. Just a thought! 🙂
Moderator edit: Updated subject for clarity.
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