What has happened to fitbit as a company? it seems like it just gets more sub-par every year. I had to replace my charge 3 after 6 months when the screen decided it preferred most of the time to be super dim, so got a charge 4, and now the withings api integration is effed. Come ON fitbit. I remember when you were one of the couragous first-wave silicon vally hardware startups a decade ago. I had bought and happily used the very first model fitbit - and broke the metal clasp in it several times (lol; there're always bugs huh). Back then you succeeded in defining a whole new market segment... but the last 5 years seem to have taken a toll on you, fitbit.
Why is your new product strategy so conservative? Why don't you hold your products to impeccable standards of excellence? You had the rep for it once apon a time. What happened to your pride? It seems like the company has lost its drive or capability to innovate and has gotten stuck in an uninspired rut, feeling inoxerable strain from all the similar competitors serving the same market. Why the hell do I need "fitbit pay" on my charge 4 tracker?? I don't. Nice try, fitbit, but you're late to the party.
Covid could have been an amazing opportunity for you, fitbit. You should have done more. The "it's covid times, so here, have some free fitbit premium for a while" strikes me as quite self-serving. It just feels like an opportunistic way to onboard more customers into a trial of your subscription service. Instead of that, you should've taken advantage of the disorganization and frantic rubber-stamping, fast-tracking, retroactive approval party going on at the FDA to roll out experimental new hardware and analytics focused on reducing harms from covid! I'm sure your engineers had some cool ideas... A forthright and good-faith effort to help, even if highly uncertain, would have been cheered and appreciated more than villified if you were coming from an authentic position of try to do good.
Now is the time to go big again, fitbit, you need to do something delightfully different and reestablish your preeminence. You may have the largest market share today... but you don't seem like you care about it, fitbit. Lame! This is the second-to-last straw for me. I don't feel respected as a customer and I don't trust you fitbit to make products worth the money you charge for them, not to mention whatever recurring revenue you continue to make by data mining my and all your customers records.
Now I'm asking myself, why do I want to have a relationship with a company that has only a "ho-hum" attitude about their products and the services their customers depend on? The answer is, I don't particularly want it.
There hasn't been one big reason to find a alternatives to fitbit for me, but small ones keep stacking up, consistently. I guess the writing is on the wall, sadly. Time to figure out if the personal-data p2p data silo systems have gotten any easier to use... Goodbye, fitbit. At least for now.
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