Fitbit Premium Guide

[MattFitbit]

Hi everyone! 

I am very excited to announce the official release of Fitbit Premium, now available for purchase in select regions. This post will address some of the top questions we’ve seen for Fitbit Premium. For further details, check the information provided on our product page, our blog post, and help article. Fitbit Premium is available in the Fitbit app on Android and iOS.

Q: What is Fitbit Premium?

A: Fitbit Premium is a paid membership in the Fitbit app that leverages your unique data to deliver personalized, actionable guidance and coaching to help you reach your health and fitness goals. It was created leveraging insights from 10+ years of Fitbit data and academic and medical expertise to help you move more, sleep better and eat well with customized programs, advanced sleep tools, personal insights, hundreds of workouts, new challenges, and more – all in one place and made just for you. 

Q: Who is Fitbit Premium for?

A: The Premium membership is for the everyday consumer who is looking for extra support and motivation to begin to make healthy changes to improve their overall health and fitness. It’s perfect for those who are committed to taking action, but may not know where to start.

Q: Have any previously existing Fitbit features moved behind a Premium paywall?

A: No. All the Fitbit app features you enjoyed before Premium are still available for free, and we’ll continue to add new free features in the future. Fitbit Premium adds new paid features, but does not remove any previously free features.

Q: Do I need to pay a recurring fee to use my Fitbit device?

A: No. Your Fitbit device will remain fully operational without a subscription to Fitbit Premium.

Q: Will current Coach users be required to pay more for access to Premium?

A: No. Current Fitbit Coach subscribers will automatically get access to Fitbit Premium features as soon as Premium is available in their country or language. Their subscription price will remain the same as it is today, and for as long as they choose to keep their subscription active.

Q: Has weekly sleep average been replaced by sleep score, or moved to Premium?

A: No, weekly sleep average is still available to everyone. To view it, tap the sleep tile in the app, swipe left on the graphs at the top until you see “Hours in Sleep Stages,” then tap the graph to see your weekly averages.

All Fitbit users will continue to have access to their time asleep, sleep schedule, sleep quality details, as well as weekly hours slept compared to their sleep schedule. Additionally, all Fitbit users with a device capable of heart-rate tracking will also see their sleep stages and sleep score.

Premium members will see all of the above, and also receive a deeper analysis of how their sleep score is calculated. This deeper analysis includes visibility into sub-scores for time asleep, deep and REM sleep stages, and restoration details, which provides analysis of your sleeping heart rate and time spent tossing and turning.

Q: What exactly do I get with Fitbit Premium, versus the free features? 

A: All Fitbit users will continue to enjoy the free features in the Fitbit app available today, such as daily and weekly trends for your activity, exercise, heart rate, and sleep, hourly activity, female health tracking, educational insights, the Fitbit community, and logging food, water, and weight.  

In addition to this, Fitbit Premium adds: 

• Guided Programs, which leverage expertise from the Fitbit Advisory Panel and internal experts to take you step-by-step through building healthy habits based on your own goals, fitness level, schedule, preferences, and unique stats.
• Personalized Insights, which surface trends in your unique Fitbit stats to indicate when you’re on the right track with healthy behaviors and give you a gentle nudge when there’s an opportunity to improve. 
• Advanced Sleep Features, which provide personalized sleep insights and a more thorough analysis of your stats with a comprehensive Sleep Score breakdown.
• Dynamic Workouts, which give you access to thousands of workouts from certified personal trainers that will help you become stronger on your journey to optimal fitness. (Currently accessed with the Fitbit Coach app - but over time, workouts will become available directly in the Fitbit app.)
• Games and Challenges, which will include adaptive, collaborative, and customizable challenges and games to be played with any family or friends you’re connected to on Fitbit, helping you all to stay motivated.

You can find more details on these Premium features in this blog post.

Q: How do I cancel my Fitbit Premium subscription? 

A: Please follow the directions detailed in this help article.

Q: I received a gift card for Fitbit Premium from Best Buy, how do I redeem it? 

A: Redeem your gift certificate and find all FAQs here. 

If you have additional questions about Fitbit Premium, or just have some feedback you want to provide, let me know in the comments below as I would love to hear what you think.

[TamiKD]

I can not find how much Fitbit Premium will cost after the free 1 week trial. I would like to know before I try it to see if I can even fit it in my budget. 

[MattFitbit]

@TamiKD Great question! Pricing for Fitbit Premium varies by region but the easiest way to confirm would be to press that tab to start your free trial and the pricing will be displayed on the next screen (listed monthly and annually). 

[TamiKD]

I don't want to try it until I know the cost. 

[MattFitbit]

@TamiKD To clarify, you will be able to see the pricing before you complete the onboarding subscription flow. You won't be charged until you put in your payment information and submit at the end. 🙂

[TobiasM]

I don't want the Premium function. I tried Fitbit coach years ago and decided that I don't need it. So please take out all the reminders to subscribe to Premium from the App and my sleep stats. It just irritates the hell out of me that you are trying to sneak in a paid service into an App that has always been for free. The deal was that you buy an expensive tracker and you get the App for free. So please stop all these  attempts to make me subscribe to the Premium services in the core App. 

[TamiKD]

I understand that but I don't want to use the trial until I know if I can afford it or not. 

[FauzanAdam]

I'm having problem with 'Intro to Healthy Habit' guide. Already enrolled, already showed icon in my fitbit Today home app, but everytime i tap the guide, it shows error message:

"We are having trouble connecting to our servers. Please try again"

I'm using Android. Already clear cache, log out, and re-login to the app, same problem still happened. Clue please?

[Heather-S]

@TamiKD Matt is simply saying you don’t have to sign up to see pricing. If you pretend like you’re signing up, it will give you pricing. If you don’t like it, you simply back out of the sign up screens and you won’t be enrolled. 

[SunsetRunner]

Thank you! Looking forward to it...

[MattFitbit]

Hi all!

Just a heads up - I have updated my lead post to include some additional information about Fitbit Premium along with a FAQ for that you may find helpful. 

Feel free to let me know if you have any questions that have not yet been addressed. Thanks!

[davold]

I subscribe to Coach, live in UK but it’s still not allowing me to use Premium without signing up for the free trial. I use the same email address as sign up for Fitbit and Fitbit Coach so no issue there.

Live Chat support just told me that because I signed up for Coach before Premium was released that that is why it is not working and they do not know when Premium will be available for Coach subscribers.

What is going on? 

[FauzanAdam]

---

@FauzanAdam wrote:

I'm having problem with 'Intro to Healthy Habit' guide. Already enrolled, already showed icon in my fitbit Today home app, but everytime i tap the guide, it shows error message:

"We are having trouble connecting to our servers. Please try again"

I'm using Android. Already clear cache, log out, and re-login to the app, same problem still happened. Clue please?

---

Hi @MattFitbit .... what about my issue? haven't got the answer yet

[BobnSwim]

I am having the same problem. My free one week trial will expire before I ever get a chance to try Premium. Ifbthey are gaving problems, sure would be nice if they would let us know.

[ratoiul]

Hi,

I have a Fitbit Coach premium subscription since 2 years. I now can see in Fitbit app that i could start a 7 days trial of new premium. When trying it asks me to choose a payment duration. But in FAQ above it states Fitbit Coach premium will be automatically switched.

Please help

[MattFitbit]

@FauzanAdam @BobnSwim Sorry for the delayed response. Thanks for calling this out.

Could you two please confirm what type of phone and OS version you are currently using? This info may help our engineers determine what might be causing this issue. In the meantime, please make sure to keep your Fitbit app up to date. Thanks!

@ratoiul Can you please confirm what country you are currently trying to access Premium from? As mentioned, Premium is currently only available in select regions. Also, if you could provide a screenshot of where you see the Premium trial is available, that would be helpful. I appreciate it. 😊

[ratoiul]

Thanks Matt. I've set the location to USA and I can acces premium whenw clicking Discover

and it's showing me a trial etc. Please see screenshots.

I have since 2 years a Fitbit coach premium subscription and was really happy to hear I'll be able to get new premium automatically.

 

 

 

 

[Ashleihoffmann]

I have a paid Fitbit coach subscription. It’s says I can transfer that subscription to the premium subscription. How do I do that? 

[BobnSwim]

I am in the US and  have a Samsung Galaxy S9+ using Android verdion 9 as well as a Samsung Galaxy Tab S2 tablet using Android version 7.1Sent from my Galaxy Tab® S2

[ratoiul]

@MattFitbit any news on that? Thank you.