British healthcare staff (and presumably staff in hospitals across the world) do not wear anything below the elbow to ensure cleanliness. Carrying a phone around all day is also not always possible - so how can people in these roles measure their daily activity?
There is an opportunity for Fitbit to develop some alternative form of strap or clip that can be worn on clothing.
The Fitbit Zip is one solution, but this offers limited functionality, and the same applies to the Flex. Individuals are unlikely to purchase two Fitbit products, one for work and another for life outside, so device flexibility is the key.
Whilst the heart rate monitoring won't work whilst clipped to clothing, it will still provide the key data during the working day.
There are around 1.5 million British healthcare staff, and (according to Google) around 18 million healthcare staff in the US, so developing a strap or clip to make your devices more flexible could find a significant market.
Also, there doesn't appear to be any other activity tracker companies that have this product, so Fitbit could lead the way...
Thank you for your consideration.
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